About Us

Apex Earth was founded by James Elsey with a clear mission: to create quality gym wear that moves with purpose—and leaves no waste behind.

We're a small, driven team based in London, proud to keep things local. Every product you see is sourced right here in the UK and made to order, reducing waste and making sure nothing ends up where it shouldn't. No excess stock. No shortcuts. Just considered design and conscious production.

We believe in doing things properly. That means heavyweight, long-lasting gear that fits your lifestyle—whether you’re lifting heavy, running long, or simply showing up for yourself.

This is just the beginning. We’re building something real, and we’re glad you’re here for the journey.

Train hard. Live light. Apex Earth.